Author Archives: David
Word of Mouth Restaurant Marketing
There’s nothing more powerful than word-of-mouth advertising. It’s a personal referral from one friend to another — pure and honest, no hype, no hidden agenda. If you have positive word-of-mouth going for your restaurant, it’s restaurant marketing worth more than an expensive ad campaign. However, it’s been shown that consumers who have a negative experience … Continue reading
Restaurant Marketing with Email
Are you using email marketing to build your restaurant business? Check out this new video we just uploaded that talks about why you need to use email marketing as part of your restaurant marketing plan.
Extreme Restaurant Marketing Plan
Does it seem everything is ‘EXTREME’ these days? Extreme Makeover, Extreme Sports, Extreme Home Makeover, but as you create your restaurant marketing plan for the coming year, it’s time to shoot for the stars and plan for Extreme Restaurant Marketing! Go big or go home! That’s what it takes in a down economy to build … Continue reading
How to Increase Restaurant Visibility Despite Restrictive Sign Codes
VIDEO: Restaurant Signage Ideas Does it seem your city is working against your restaurant marketing efforts by imposing restrictive sign codes? Gone are the days of putting up a 50 foot tall pole sign with flashing strobe lights. Now in many jurisdictions it’s all about small, low and non-obtrusive. Isn’t that working against the whole … Continue reading
Growing Restaurant Profits in a Shrinking Economy
There are two ways to approach a downturn in the economy. The first is the “Chicken Little” approach — running around saying “The sky is falling, the sky is falling!” Unemployment is up, disposable income is down, and the public’s ability to spend has decreased. While all of this may be true, wallowing in depression … Continue reading
Industry News- Domino's under fire for labeling crust 'gluten-free'
- Così to push for growth, rights offering
- Top 5 restaurant beverages
- Index: Year-over-year restaurant traffic growth slowed in 1Q
- Truchas Yerba Buena
- Carl’s Jr., Hardee’s parent seeks $100M IPO
- Jack in the Box: Reimaging drove 2Q sales
- Restaurants use Facebook Offers, ordering to boost sales
- Red Robin retools marketing
- Frank Stitt reflects on the Southern culinary scene